PORTFOLIO

Selected
projects

Welcome to my portfolio, where I combine growth marketing strategies with data-driven tactics to drive success across diverse industries, from Healthcare and E-commerce to Fintech and B2B SaaS. My expertise in PPC, SEO, CRO, email marketing, and data analytics enables me to create impactful campaigns that boost brand visibility and maximize ROI. With a strong foundation in web development, creative design, and UX, I focus on crafting user-centric digital experiences that enhance customer engagement and drive scalable growth.

Cellulant

Cellulant Ting is a cutting-edge mobile app designed to provide seamless and innovative payment solutions for businesses across Africa. The performance marketing strategy focused…

KCB

KCB Group is East Africa’s largest financial institution, dedicated to transforming mobile banking across the region. The marketing strategy centered on driving app downloads…

Mpesa

Safaricom (MPESA), a leading telecommunications company, embarked on a digital transformation to enhance its mobile app’s user base and strengthen trust among digital natives.…

myDawa

MyDawa is a leading digital health platform that offers convenient, affordable, and safe access to pharmaceuticals, wellness products, and health services. Launched in 2017,…

AA Associates

AA Associates, a premier provider of luxury aromatherapy and wellness products, partnered with me to enhance their online visibility and drive sales growth. Focusing…

Coke Studio

Coke Studio, a flagship initiative by Coca-Cola, aimed to boost reach and enhance brand awareness among young audiences across Sub-Saharan Africa. The marketing strategy…

Blue Band

Blue Band, a leading brand in the spreads and margarine market, aimed to increase reach and strengthen brand awareness among diverse audiences across Sub-Saharan…

Pampers SSA

Pampers Club, a loyalty initiative by Pampers, aimed to increase app downloads and engage parents across key markets. The marketing strategy focused on driving…

Young Blood Cosmetics

YB Skin, a challenger brand in the oversaturated skincare market, aimed to stand out among established competitors and build a stronger digital presence. To…

myOrtho Group

MyOrtho, a premier orthodontic practice, aimed to enhance its digital presence and attract more patients by focusing on a robust lead generation strategy. The…

Smiletown Group

SmileTown Pediatrics, a trusted provider of children’s dental care, set out to expand its patient base by implementing a focused lead generation strategy. The…

Wellness Road Psychology

Wellness Road Psychology is a leading mental health clinic providing a range of services, including therapy for anxiety, depression, and stress management. The clinic…

KQ [NBO – NYC]

Kenya Airways, a leading airline in Africa, aimed to increase bookings and enhance visibility for its flagship Nairobi (NBO) to New York (NYC) route…

Spa Utopia

Spa Utopia, a premier luxury spa destination, aimed to enhance its digital presence and attract more customers by focusing on a comprehensive digital marketing…

Best Western Plus – Osoyoos

Best Western Hotel, a renowned hospitality brand, aimed to boost local tourism and attract more visitors to its Osoyoos destination through a strategic digital…

KF Beauty

Kerstin Florian, a premium skincare brand, aimed to accelerate its e-commerce growth by leveraging a robust performance marketing strategy. Focusing on driving online sales…

Whish Body

Whish Body, a leading skincare brand specializing in natural and organic body care products, aimed to accelerate its e-commerce growth by focusing on targeted…

Equity Bank

Equity Bank, a leading financial institution, aimed to boost new account openings and increase app downloads to expand its customer base. The performance marketing…

Longevity Chiropractor

Longevity Chiropractic is a leading chiropractic clinic based in Guelph, offering a range of services including back pain relief, sports injury treatment, and prenatal…

Soluzione

Soluzione, a leader in innovative business solutions, aimed to boost its B2B e-commerce growth by generating high-quality leads and expanding its customer base. The…

Koko AdTech

Koko ADTECH offers advertisers a unique opportunity to engage urban consumers through its network of smart Fuel dispensers, known as KOKOpoints. These touchscreens provide…

Cellulant

Cellulant Ting is a cutting-edge mobile app designed to provide seamless and innovative payment solutions for businesses across Africa. The performance marketing strategy focused…

View Project

KCB

KCB Group is East Africa’s largest financial institution, dedicated to transforming mobile banking across the region. The marketing strategy centered on driving app downloads…

View Project

Mpesa

Safaricom (MPESA), a leading telecommunications company, embarked on a digital transformation to enhance its mobile app’s user base and strengthen trust among digital natives.…

View Project

myDawa

MyDawa is a leading digital health platform that offers convenient, affordable, and safe access to pharmaceuticals, wellness products, and health services. Launched in 2017,…

View Project

AA Associates

AA Associates, a premier provider of luxury aromatherapy and wellness products, partnered with me to enhance their online visibility and drive sales growth. Focusing…

View Project

Coke Studio

Coke Studio, a flagship initiative by Coca-Cola, aimed to boost reach and enhance brand awareness among young audiences across Sub-Saharan Africa. The marketing strategy…

View Project

Blue Band

Blue Band, a leading brand in the spreads and margarine market, aimed to increase reach and strengthen brand awareness among diverse audiences across Sub-Saharan…

View Project

Pampers SSA

Pampers Club, a loyalty initiative by Pampers, aimed to increase app downloads and engage parents across key markets. The marketing strategy focused on driving…

View Project

Young Blood Cosmetics

YB Skin, a challenger brand in the oversaturated skincare market, aimed to stand out among established competitors and build a stronger digital presence. To…

View Project

myOrtho Group

MyOrtho, a premier orthodontic practice, aimed to enhance its digital presence and attract more patients by focusing on a robust lead generation strategy. The…

View Project

Smiletown Group

SmileTown Pediatrics, a trusted provider of children’s dental care, set out to expand its patient base by implementing a focused lead generation strategy. The…

View Project

Wellness Road Psychology

Wellness Road Psychology is a leading mental health clinic providing a range of services, including therapy for anxiety, depression, and stress management. The clinic…

View Project

KQ [NBO – NYC]

Kenya Airways, a leading airline in Africa, aimed to increase bookings and enhance visibility for its flagship Nairobi (NBO) to New York (NYC) route…

View Project

Spa Utopia

Spa Utopia, a premier luxury spa destination, aimed to enhance its digital presence and attract more customers by focusing on a comprehensive digital marketing…

View Project

Best Western Plus – Osoyoos

Best Western Hotel, a renowned hospitality brand, aimed to boost local tourism and attract more visitors to its Osoyoos destination through a strategic digital…

View Project

KF Beauty

Kerstin Florian, a premium skincare brand, aimed to accelerate its e-commerce growth by leveraging a robust performance marketing strategy. Focusing on driving online sales…

View Project

Whish Body

Whish Body, a leading skincare brand specializing in natural and organic body care products, aimed to accelerate its e-commerce growth by focusing on targeted…

View Project

Equity Bank

Equity Bank, a leading financial institution, aimed to boost new account openings and increase app downloads to expand its customer base. The performance marketing…

View Project

Longevity Chiropractor

Longevity Chiropractic is a leading chiropractic clinic based in Guelph, offering a range of services including back pain relief, sports injury treatment, and prenatal…

View Project

Soluzione

Soluzione, a leader in innovative business solutions, aimed to boost its B2B e-commerce growth by generating high-quality leads and expanding its customer base. The…

View Project

Koko AdTech

Koko ADTECH offers advertisers a unique opportunity to engage urban consumers through its network of smart Fuel dispensers, known as KOKOpoints. These touchscreens provide…

View Project